Pears

Best Promotional Timing:

• March – June

Best Retail Handling Practices (in store):

• Make sure Bartletts receive proper conditioning and handling for optimum sales and good shelf life – 3 out of 4 consumers prefer Bartletts with “more yellow, less green” color.
• Frequent promotion of Bartletts achieves the highest volume, dollars and contribution for the total category – Bartletts lead the pear category, accounting for 38% of total category sales.
• More frequent, less aggressive promotions work better than less frequent, more aggressive promotions – frequent Bartlett promotions averaged a 96% category lift at average ad price discounts, compared to a 51% lift from less frequent promotions at deeper discounts.
• Let other varieties ride on the popularity of Bartletts – displaying Red Bartletts and Bosc varieties with Bartletts can increase pear category sales an additional 5% and gross profit an additional 17%.